Buy Sony Bravia KDL40W5500U

Sony Bravia KDL40W5500U

An LCD television creates pictures by switching millions of pixels on and off. In the Bravia KDL40W5500u this process is controlled by the BRAVIA ENGINE 3, the latest version of Sony’s advanced digital processing technology. Using a collection of unique Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images, higher contrast and smoother motion sequences, resulting in enhanced overall performance regardless of source.

Specifically, the Sony KDL40W5500U analyses each individual scene, controlling the peak brightness level to generate advanced colour and brightness, and optimising the noise level. It also detects and adjusts the overall colour distribution of each frame and smoothes diagonal lines of pixels in fast-moving pictures to prevent jagged edges and bleeding colours.

The Sony Bravia KDL40W5500U lets you savour every moment with all-action Motionflow 100Hz. Motionflow 100Hz lets you see fast-moving sports and action scenes like never before by unlocking the amazing detail they contain. This blur reduction technology produces super-smooth, ultra-realistic viewing by doubling the conventional number of frames in a sequence. After every frame it creates an additional unique frame before the next one, based on key factors in the preceding and following images. While similar technologies simply duplicate frames, Motionflow 100Hz intelligently applies information to make movement appear even smoother.

In short, it delivers exceptional performance in every single scene.

Sony Bravia KDL40W5500U Best Price

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